En av grundarna, Scott Cardinal, säger så här, om tanken bakom projektet:
Bland de pågående projektet finns kommande klassiker som "Guy Going Green", "V-DAY", "Saints & Angels I: Welcome to Hell" och "The Legend of Ivan Tors"."There are millions of vegetarians and vegans around the world, and many of us are insulted by being portrayed in films and TV shows as pale, 85 pound hippies that look sickly and need a murdered farm animal's carcass and dairy products to feel better. Environmentalists and animal rights activists are usually portrayed as kooks, too. Imagine heroic films like 'Rocky,' dramatic films like 'The Breakfast Club,' romantic comedies like 'Serendipity,' and more --- except the main characters are obviously animal rights activists and vegetarians or vegans. That is what we plan to do. The positive examples would do more to promote our positive lifestyle than all the horrific slaughterhouse videos on You Tube."
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